This video is from 2013, when he was still with the Redskins.
Ben Franklin has a famous list of governing values and sometimes he lived by them and, like most of us, sometimes he did not. Legend has it that he would focus on one of the character traits util he felt it was mastered and move on to the next. The blog, Art of Manliness has a post about defining your core values and he says it prevents you from making bad choices, gives you confidence, and makes life simpler.
A quick google search about Alfred Morris liked to this video that makes it clear where his values are centered. Lifeway suggests the first core values your children should know. We as parents can model these, talk about them, hold our children to a standard, but ultimately, like Mr. Morris said it had to become his faith, not just that of his parents.
Franklin Covey has a tool to help with developing mission statements and defining core values. As life moves and changes, it’s not a bad idea for me to sit down and re-visit mine.